The Group’s revenues from continuing operations from its major services for the years ended December 31, 2015, 2016 and 2017 are as follows:
| (In millions of yen) | ||||||||||||
| 2015 | 2016 | 2017 | ||||||||||
|
LINE business and portal segment |
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|
Communication and content |
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|
Communication(1) |
28,725 | 29,290 | 30,225 | |||||||||
|
Content(2) |
49,284 | 44,784 | 40,144 | |||||||||
|
Others(3) |
5,985 | 11,923 | 20,241 | |||||||||
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Sub-total |
83,994 | 85,997 | 90,610 | |||||||||
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Advertising |
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|
LINE advertising(4) |
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|
Messenger ads |
26,487 | 33,997 | 39,495 | |||||||||
|
Performance ads |
— | 10,524 | 26,609 | |||||||||
|
Sub-total |
26,487 | 44,521 | 66,104 | |||||||||
|
Portal advertising(5) |
9,925 | 10,186 | 10,433 | |||||||||
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Sub-total |
36,412 | 54,707 | 76,537 | |||||||||
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Total |
120,406 | 140,704 | 167,147 | |||||||||
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| (1) |
Revenues from communication were mainly attributable to sales of LINE Stickers, Creator Stickers and Themes. |
| (2) |
Revenues from content primarily consisted of sales of LINE Games and LINE PLAY’s virtual items. |
| (3) |
Revenues from others primarily consisted of sales from LINE Friends service, LINE Part-time Job, LINE Pay service and LINE Mobile. |
| (4) |
Revenues from LINE advertising consisted of fees from “messenger ads” such as LINE Official Accounts, Sponsored Stickers and LINE Points as well as “performance ads” on Timeline and LINE NEWS. |
| (5) |
Revenues from portal advertising were mainly attributable to advertising revenue from web portals, livedoor and NAVER Matome. |