Details for Selection
Standard label: | Deferred Advertising Costs |
Name: | us-gaap:DeferredAdvertisingCosts |
Documentation: | The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization. |
Commentary: | |
Data type: | Monetary (xbrli:monetaryItemType) |
Period type: | As of (instant) |
Balance type: | Debit |
Object class: | [Concept] |