Diamond Foods Inc | 2013 | FY | 3


(13) Segment Reporting

The Company’s chief operating decision maker (“CODM”) changed during the fourth quarter of fiscal 2012, and in the second quarter of fiscal 2013 there was a change in the information used by the CODM to make decisions about the allocation of resources and the assessment of performance. As a result, during the second quarter of fiscal 2013, the Company changed its operating and reportable segments. The Company previously had one operating segment and one reportable segment; it now aggregates its five operating segments into two reportable segments based on similarities between: economic characteristics, nature of the products, production process, type of customer, methods of distribution, and regulatory environment. The Company’s two reportable segments are Snacks and Nuts. The Snacks reportable segment predominately includes products sold under Kettle U.S., Kettle U.K. and Pop Secret. The Nuts reportable segment predominantly includes products sold under Emerald and Diamond of California.

The Company evaluates the performance of its segments based on net sales and gross profit. Gross profit is calculated as net sales less all cost of sales. The Company’s CODM does not receive or utilize asset information to evaluate performance of operating segments, so asset-related information has not been presented. The accounting policies of the Company’s segments are the same as those described in the summary of critical accounting policies set forth in “Management’s Discussion and Analysis of Results of Operations.”

The Company’s net sales and gross profit by segment for the fiscal 2013, 2012 and 2011 were as follows:

 

     Year ended July 31,  
     2013      2012      2011  

Net sales

        

Snacks

   $ 437,955       $ 425,175       $ 403,701   

Nuts

     426,057         556,243         562,987   
  

 

 

    

 

 

    

 

 

 

Total

   $ 864,012       $ 981,418       $ 966,688   
  

 

 

    

 

 

    

 

 

 

Gross profit

        

Snacks

   $ 152,133       $ 128,122       $ 131,807   

Nuts

     53,390         51,599         84,672   
  

 

 

    

 

 

    

 

 

 

Total

   $ 205,523       $ 179,721       $ 216,479   
  

 

 

    

 

 

    

 

 

 

Net sales by channel/product were as follows for fiscal 2013, 2012, and 2011 were as follows:

 

    Year Ended July 31,  
    2013     2012     2011  

Snacks

  $ 437,955      $ 425,175      $ 403,701   

Retail Nuts

    365,178        473,402        413,136   
 

 

 

   

 

 

   

 

 

 

Total Retail

    803,133        898,577        816,837   
 

 

 

   

 

 

   

 

 

 

Non-Retail International Nuts

    37,993        51,208        119,017   

North American Ingredient Nuts/Food Service Nuts Other

    22,886        31,633        30,834   
 

 

 

   

 

 

   

 

 

 

Total Non-Retail

  $ 60,879      $ 82,841      $ 149,851   
 

 

 

   

 

 

   

 

 

 

Total Net Sales

  $ 864,012      $ 981,418      $ 966,688   
 

 

 

   

 

 

   

 

 

 

The geographic distributions of the Company’s net sales for the fiscal years ended July 31 were as follows:

 

     2013      2012      2011  

United States

   $ 659,110       $ 754,966       $ 676,829   

Europe

     134,557         141,670         161,365   

Other

     70,345         84,782         128,494   
  

 

 

    

 

 

    

 

 

 

Total

   $ 864,012       $ 981,418       $ 966,688   
  

 

 

    

 

 

    

 

 

 

 

The geographic distributions of the Company’s long-lived assets as of July 31 were as follows:

 

     2013      2012  

United States

   $ 103,364       $ 116,273   

United Kingdom

     28,861         30,671   
  

 

 

    

 

 

 

Total

   $ 132,225       $ 146,944   
  

 

 

    

 

 

 


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