PROCTER & GAMBLE Co | 2013 | FY | 3

NOTE 12
SEGMENT INFORMATION
Under U.S. GAAP, the GBUs (Categories) are aggregated into five reportable segments:
•
Beauty: Beauty Care (Antiperspirant and Deodorant, Cosmetics, Personal Cleansing, Skin Care); Hair Care and Color; Prestige (SKII, fragrances); Salon Professional;
•
Grooming: Shave Care (Blades and Razors, Pre- and Post-Shave Products); Braun and Appliances;
•
Health Care: Feminine Care (Feminine Care, Incontinence); Oral Care (Toothbrush, Toothpaste, Other Oral Care); Personal Health Care (Gastrointestinal, Rapid Diagnostics, Respiratory, Other Personal Health Care, Vitamins/Minerals/Supplements);
•
Fabric Care and Home Care: Fabric Care (Bleach and Laundry Additives, Fabric Enhancers, Laundry Detergents); Home Care (Air Care, Dish Care, Surface Care); Personal Power (Batteries); Pet Care; Professional;
•
Baby Care and Family Care: Baby Care (Baby Wipes, Diapers and Pants); Family Care (Paper Towels, Tissues, Toilet Paper).
The accounting policies of the businesses are generally the same as those described in Note 1. Differences between these policies and U.S. GAAP primarily reflect income taxes, which are reflected in the businesses using applicable blended statutory rates, and the treatment of certain unconsolidated investees. Certain unconsolidated investees are managed as integral parts of our businesses for management reporting purposes. Accordingly, these partially owned operations are reflected as consolidated subsidiaries in segment results, with full recognition of the individual income statement line items through before-tax earnings. Eliminations to adjust these line items to U.S. GAAP are included in Corporate. In determining after-tax earnings for the businesses, we eliminate the share of earnings applicable to other ownership interests, in a manner similar to noncontrolling interest, and apply statutory tax rates. Adjustments to arrive at our effective tax rate are also included in Corporate.
Corporate includes certain operating and non-operating activities that are not reflected in the operating results used internally to measure and evaluate the businesses, as well as eliminations to adjust management reporting principles to U.S. GAAP. Operating activities in Corporate include the results of incidental businesses managed at the corporate level along with the elimination of individual revenues and expenses generated by certain unconsolidated investees, discussed in the preceding paragraph, over which we exert significant influence, but do not control. Operating elements also include certain employee benefit costs, the costs of certain restructuring-type activities to maintain a competitive cost structure, including manufacturing and workforce optimization and other general Corporate items. The non-operating elements in Corporate primarily include interest expense, acquisition and divestiture gains and interest and investing income. In addition, Corporate includes the historical results of certain divested businesses.
Total assets for the reportable segments include those assets managed by the reportable segment, primarily inventory, fixed assets and intangible assets. Other assets, primarily including cash, accounts receivable, investment securities and goodwill, are included in Corporate.
Our business units are comprised of similar product categories. In 2013, 2012 and 2011, nine business units individually accounted for 5% or more of consolidated net sales as follows:
 
% of Sales by Business Unit
Years ended June 30
2013
 
2012
 
2011
Fabric Care
20%
 
20%
 
20%
Baby Care
13%
 
13%
 
12%
Hair Care and Color
11%
 
11%
 
11%
Shave Care
8%
 
9%
 
9%
Beauty Care
7%
 
7%
 
7%
Home Care
7%
 
7%
 
7%
Family Care
7%
 
6%
 
7%
Oral Care
6%
 
6%
 
6%
Feminine Care
6%
 
6%
 
6%
All Other
15%
 
15%
 
15%
 Total
100%
 
100%
 
100%

The Company had net sales in the U.S. of $30.3 billion, $29.5 billion and $29.9 billion for the years ended June 30, 2013, 2012 and 2011, respectively. Assets in the U.S. totaled $68.3 billion and $68.0 billion as of June 30, 2013 and 2012, respectively. No other country's net sales or assets exceed 10% of the Company totals.
Our largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 14%, 14% and 15% of consolidated net sales in 2013, 2012 and 2011, respectively.
Global Segment Results
 
  
Net Sales
 
Earnings 
from
Continuing
Operations
Before
Income Taxes
 
Net Earnings from Continuing Operations
 
Depreciation
and
Amortization
  
Total
Assets
  
Capital
Expenditures
BEAUTY
2013
  
$
19,956

  
$
3,215

 
$
2,474

 
$
375

  
$
8,396

  
$
541

 
2012
  
20,318

  
3,196

 
2,390

 
379

  
8,357

  
569

 
2011
  
19,937

  
3,415

 
2,542

 
387

  
9,544

  
504

GROOMING
2013
  
8,038

  
2,458

 
1,837

 
603

  
23,971

  
378

 
2012
  
8,339

  
2,395

 
1,807

 
623

  
24,518

  
392

 
2011
  
8,245

  
2,375

 
1,775

 
645

  
24,866

  
373

HEALTH CARE
2013
  
12,830

  
2,769

 
1,898

 
380

  
8,400

  
529

 
2012
  
12,421

  
2,718

 
1,826

 
353

  
7,501

  
496

 
2011
  
12,033

  
2,720

 
1,796

 
359

  
7,796

  
409

FABRIC CARE AND HOME CARE
2013
  
27,448

  
4,825

 
3,126

 
695

  
12,018

  
1,115

 
2012
  
27,254

  
4,645

 
2,915

 
679

  
11,419

  
1,036

 
2011
  
26,536

  
4,867

 
3,109

 
633

  
12,060

  
950

BABY CARE AND FAMILY CARE
2013
  
16,790

  
3,509

 
2,242

 
648

  
8,460

  
1,278

 
2012
  
16,493

  
3,351

 
2,123

 
586

  
7,535

  
1,250

 
2011
  
15,606

  
3,181

 
1,978

 
549

  
7,184

  
912

CORPORATE(1)
2013
  
(895
)
 
(1,933
)
 
(175
)
 
281

  
78,018

  
167

 
2012
  
(1,145
)
 
(3,520
)
 
(1,744
)
 
584

  
72,914

  
221

 
2011
  
(1,253
)
 
(1,561
)
 
498

 
265

  
76,904

  
158

TOTAL COMPANY
2013
  
84,167

  
14,843

 
11,402

 
2,982

  
139,263

  
4,008

 
2012
  
83,680

  
12,785

 
9,317

 
3,204

  
132,244

  
3,964

 
2011
  
81,104

  
14,997

 
11,698

 
2,838

  
138,354

  
3,306

 
(1) 
The Corporate reportable segment includes the total assets and capital expenditures of the snacks business prior to its divestiture effective May 31, 2012.

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