Advertising
Advertising costs, which include primarily television and radio broadcast, direct mail, digital, and newspaper circulars, are expensed when the advertisement is first seen. Advertising costs, net of related vendor allowances, were as follows:
|
| | | | | | | | | | | |
| 2013 | | 2012 | | 2011 |
| (Dollars In Millions) |
Gross advertising costs | $ | 1,185 |
| | $ | 1,163 |
| | $ | 1,123 |
|
Vendor allowances | (172 | ) | | (170 | ) | | (161 | ) |
Net advertising costs | $ | 1,013 |
| | $ | 993 |
| | $ | 962 |
|
Net advertising costs as a percent of net sales | 5.3 | % | | 5.2 | % | | 5.1 | % |
