Advertising Expense — We market our products through advertising and other promotional activities, including media, agency, coupons, trade shows and other promotional activities. Advertising expense is charged to income during the period incurred, except for expenses related to the development of a major commercial or media campaign which are charged to income during the period in which the advertisement or campaign is first presented by the media. Advertising expense totaled $22.0 million in 2013, $28.6 million in 2012 and $30.7 million in 2011. Prepaid advertising expense totaled $2.3 million in 2013, $0.6 million in 2012 and $1.6 million in 2011.