Advertising Costs. The Company expenses all advertising costs as incurred. Advertising costs for the years ended December 31, 2013, 2012 and 2011, are reflected in the following table (in thousands):
| Years Ended December 31, | ||||||||||||
| 2013 | 2012 | 2011 | ||||||||||
|
Advertising Costs |
$ | 38,845 | $ | 42,256 | $ | 42,728 | ||||||