Advertising Costs
The Company expenses advertising costs as incurred. Cooperative advertising with customers is recorded in the Consolidated Financial Statements as a reduction of net sales and totaled $117.7 million, $117.6 million and $118.3 million for 2013, 2012 and 2011, respectively. All other advertising costs are recorded in selling, general and administrative expenses and totaled $153.8 million, $143.6 million and $151.2 million in 2013, 2012 and 2011, respectively.
