Fossil Group, Inc. | 2013 | FY | 3


Advertising Costs for in-store and media advertising as well as co-op advertising, catalog costs, product displays, show/exhibit costs, advertising royalties related to the sales of licensed brands, internet costs associated with affiliation fees, printing costs and promotional allowances are expensed as incurred. Advertising costs were approximately $197.2 million, $175.3 million and $156.5 million for fiscal years 2013, 2012 and 2011, respectively.