Advertising and Marketing Expense
Advertising and marketing production costs related to television, print, radio and other marketing investments are expensed as of the first date the advertisement takes place. All other advertising and marketing costs are expensed as incurred. Advertising and marketing expense was approximately $486 million, $481 million and $460 million during the years ended December 31, 2013, 2012 and 2011, respectively. These expenses are recorded in SG&A expenses in the Consolidated Statements of Income. As of December 31, 2013 and 2012, advertising and marketing costs of approximately $12 million and $28 million, respectively, were recorded as other current and non-current assets in the Consolidated Balance Sheets.
