Advertising
Production costs of commercials are charged to operations in the fiscal period the advertising is first aired. The costs of programming and other advertising, promotion and marketing programs are charged to operations in the fiscal period incurred. Advertising expense related to continuing operations, included in selling, general and administrative expenses was as follows:
|
| | | | | | | | | | | |
(in millions) | Fiscal Year |
| 2013 | | 2012 | | 2011 |
Advertising expense | $ | 409.2 |
| | $ | 357.2 |
| | $ | 340.2 |
|
